Growth systems that
actually compound.
I'm Kat — a fractional growth leader who builds the strategy, systems, and AI workflows behind real marketing performance. Senior thinking, without the senior headcount.
Trusted by Provi, Argaux, Mama Bijoux & more
Trusted by real business owners
Fourteen years
building the growth engine.
I've spent my career as the connective tissue between marketing, product, sales, and finance — most recently as VP of Marketing at Provi, where I grew marketing-attributed GMV from $26M to $108M per month. Before that I built ACME's marketing function from zero.
Now I bring that operator playbook to founders who don't need another strategist — they need someone who can actually build the thing.
- VP-level marketing leadership across B2B SaaS and marketplaces.
- Built the growth function from zero at two different companies.
- Deep experience integrating AI across the marketing stack.
Professional Marketing Executive and Mother of 4
Three ways I
help you grow
Scoped projects, fractional engagements, or ongoing retainers — pick the shape that fits your stage.
Brand & messaging foundation.
Your positioning, voice, and customer journey — sharpened. I'll untangle what you actually sell from how you're saying it, then rebuild the messaging so the whole funnel lines up.
Growth strategy & systems.
Channel strategy, SEO, content, email, and the analytics layer underneath it all. Built to compound — not to churn through campaign budgets.
AI transformation.
Implementations that make AI understand your business — your voice, your offers, your workflows. Plus AI agents that expand your team's capacity without expanding overhead.
Also available: website builds, monthly SEO retainers, and fractional CMO engagements. Ask me →
A senior operator's playbook, sized to your stage.
Fourteen years of in-house work taught me what actually moves the needle — and what doesn't. My clients get real strategy, not decks. Real systems, not checklists. And real accountability to the numbers.
Book a callSystems over tactics
Organic compounds
AI as leverage
Measure before you spend
Frequently asked questions
The stuff people usually ask before we hop on a call.
Still have questions?
Book a 15-min callLet's talk.
Pick a time that works — 30 minutes, zero pressure. We'll talk about where you're stuck, where you want to be in six months, and whether I'm the right person to help you get there.
- 30 minutes
- Over Zoom or Google Meet
- No cost, no pressure
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